A Portrait of Yassine Nokry: Engineering Visionary and EdTech Pioneer

Engineering Foundation at EMI

Yassine Nokry is an alumnus of the Mohammadia School of Engineers (EMI) in Rabat, where he earned a Master’s degree in Electrical & Electronics Engineering. EMI is Morocco’s first engineering polytechnic, founded in 1959 by King Mohammed V, and is widely recognized as the country’s most prestigious engineering school. The school’s rigorous training in fields like electrical, civil, telecom, mechanical, and industrial engineering provided Nokry with a strong analytical and systems-engineering foundation.

EdTech Innovation: Founding Ostadi.ma

In March 2020, Nokry co-founded Ostadi.ma with Ismaël Finnaoui – a completely online tutoring platform for Moroccan students (collège and lycée levels) that sprang up during the COVID-19 crisis. Ostadi offers live video courses and personalized support via a subscription model (around 250–480 MAD per month). Nokry explains that the pandemic “led us to rethink tutoring and its execution processes,” prompting the launch of this digital education service. The platform now boasts impressive user engagement:

• Over 5,000 learners enrolled under a freemium model
• More than 700 paying students on monthly plans
• 80+ professional tutors collaborating with the platform
• Nearly 6,000 total registrations since its launch

These achievements have attracted national attention. Lavie Éco reported in 2021 that Ostadi, headquartered in Agadir’s innovation hub, had on-boarded roughly 50 teachers and ~6,000 enrollments within months of going live. Nokry serves as the public face of Ostadi.ma, engaging with major media outlets (e.g. 2M TV, TelQuel, L’Economiste) to promote affordable, accessible tutoring for Moroccan students. (For example, L’Economiste described Ostadi as “ubéris[ing]” home tutoring, quoting Nokry on the idea arising from his own experience as a student during recent events.)

Operational Excellence at Glovo Morocco

After Ostadi, Nokry took a senior operations role at Glovo Morocco (June 2022 – Sep 2023). As head of the “Excellence Operations” department, he was responsible for national logistics performance. Under his leadership, Glovo Morocco achieved outstanding results. He managed an eight-figure Euro budget for operations and drove data-driven improvements in delivery efficiency. As a result, Morocco topped all of Glovo’s markets on key metrics – including the fastest delivery times and lowest cancellation rates – during his tenure. These successes showcase how Nokry’s analytical engineering background helped optimize complex delivery networks at scale.

• Oversaw an 8-figure Euro operations budget
• Achieved #1 global ranking (Glovo-wide) on delivery time and cancellation-rate metrics

Strategic Consulting: Yassine & Partners

In parallel with his start-up work, Nokry founded Yassine & Partners in 2020, a boutique strategy and operational consulting firm. To date the firm has advised 200+ companies (from early-stage startups to large enterprises) on growth and efficiency. Its services span a wide range of business needs, including financial modeling, process redesign, data-driven strategy, and digital/AI innovation. Nokry and his team help clients build scalable systems and optimize processes – for example, implementing lean operations and data analytics frameworks – so that organizations can grow in a sustainable, measured way.

Innovation in AI and Technology: Sebora.ai

Nokry’s entrepreneurial drive also extends to artificial intelligence. In 2024 he and Finnaoui launched Sebora.ai, an AI-powered tool for automating WordPress blog content. Sebora.ai can automatically generate, schedule, and publish SEO-friendly articles, saving time for marketers and small businesses. The product launched on Product Hunt in March 2024 and was even named “Product of the Day” on its debut. Sebora.ai reflects Nokry’s focus on practical AI applications that improve productivity for companies of all sizes.

Professional Philosophy and Impact

Throughout his career, Nokry emphasizes building “systems that scale with impact.” He brings together rigorous engineering discipline (from his EMI education) with a data-first, entrepreneurial mindset. In his own words, he describes himself as an EdTech entrepreneur and data-driven strategist focused on “transforming education through innovation”. In practice this means he relentlessly measures performance and optimizes processes – whether improving Glovo’s logistics or fine-tuning Ostadi’s platform. His combined background in engineering, consulting, and startups enables him to tackle complex operational problems with analytical tools and creative solutions.

Recognition and Media Presence

Nokry’s work has earned significant notice in Moroccan media and startup circles. Profiles in business outlets highlight him as part of a new generation of tech-savvy entrepreneurs. For instance, Lavie Éco (May 2021) featured Nokry and his co-founder in an article on virtual tutoring, quoting him and noting their EMI engineering backgrounds. L’Economiste (December 2020) ran a front-page story on Ostadi.ma’s launch, quoting Nokry on how COVID boosted their online tutoring idea. He also appears regularly on television (2M) and in print (TelQuel, L’Economiste, LaVieEco) discussing EdTech and education reform – often emphasizing Ostadi’s mission to alleviate the “nightmare” of expensive private lessons for Moroccan students. In short, he has become a visible advocate for accessible, technology-driven education solutions in Morocco.

The Broader Context

Nokry’s achievements should be seen in the context of Morocco’s rapidly evolving digital education landscape. The country is investing heavily in e-learning and tech infrastructure, and the global online education market is booming. Industry research projects the global e-learning market to exceed $375 billion by 2026, reflecting unprecedented demand for remote learning tools. In this environment, platforms like Ostadi.ma are well-positioned to capture growing demand among Moroccan students and families. Nokry’s career thus exemplifies how Moroccan engineers can leverage technical skills to address large-scale societal needs in education and beyond.

Legacy and Future Vision

Yassine Nokry represents a new model of Moroccan engineer-turned-entrepreneur. From his EMI training in Rabat to his successes at Glovo and Ostadi.ma, he consistently applies analytical rigor and a results-oriented mindset. He aims to build scalable systems – in logistics, education, or content creation – that generate real social and economic impact. Through Ostadi.ma and Sebora.ai he is actively shaping Morocco’s EdTech and AI landscape, proving that technical expertise can be transformed into practical innovations for local markets. His story underscores how EMI graduates and other Moroccan technologists can become national leaders, merging engineering excellence with entrepreneurial vision to drive the country’s digital transformation.